Introduction: Exploring the vibrant streets of #Cardiff offers unique opportunities for striking #FashionPhotography. This image captures a moment of serene style amidst an urban backdrop, blending refined elegance with the raw energy of the city. It’s about finding beauty and narrative in unexpected places.
Main Content
My approach to fashion photography is about collaboration and storytelling. I aim to create images that not only showcase clothing and style but also capture the personality and essence of the individual. Whether it’s for an editorial spread, a personal portfolio, or commercial use, the focus is on producing compelling visuals that resonate with the viewer. This particular shot combines elements of street style and editorial narrative, highlighting the versatility of shooting on location in places like Cardiff.
The Vision Behind the Shot
The image features a fair-skinned woman with striking platinum blonde hair, seated calmly on a grey wicker couch. She wears a stylish white crop top with distinctive long, puffy sleeves and black jeans, her blue nails adding a subtle pop of colour. Her pose, resting her head on her hand and looking directly at the camera, conveys a sense of relaxed confidence and direct engagement. Behind her, a white wall covered in black graffiti provides a bold, urban contrast, while a nearby window with green trim and indoor plants adds a touch of unexpected domesticity and life. An orange pillow behind her adds a final, warm colour accent, tying the elements together visually.
Client Experience & Value
Booking a fashion photoshoot with me is an investment in creating impactful, high-quality imagery tailored to your needs. For models, this means building a portfolio that stands out and captures your versatility. For brands, it’s about producing commercial fashion photography that is both appealing and market-ready. For individuals, it’s an opportunity to capture your unique style and personality in stunning detail. We work closely together from concept to final image, selecting locations, styling, and poses that perfectly embody the desired look and feel. The goal is to make you feel empowered and confident throughout the process, resulting in images you will absolutely love.
Technical Approach
This shot was captured using a Canon EOS 90D with an EF-S24mm f/2.8 STM lens. The 24mm focal length is excellent for capturing environmental portraits like this, allowing us to include elements of the urban setting while keeping the focus firmly on the subject. The wide aperture of f/2.8 was chosen to achieve a shallow depth of field, effectively separating the model from the background and creating that desirable soft blur. A fast shutter speed of 1/800s was used, suitable for afternoon light conditions and ensuring any slight movement was frozen, resulting in a sharp final image. The session took place in Cardiff, Wales, a location offering a wealth of diverse backdrops for dynamic fashion shoots.
Featured Individuals
The image features a talented model whose presence was essential to bringing this concept to life.
Key Concepts
Key concepts influencing this shoot included #StreetStyle, #EditorialFashion, #UrbanPhotography, and #StyledShoot, all contributing to the final visual narrative.
Summary & Booking
Ultimately, fashion photography with Gary Wallage is about capturing beauty, style, and personality in a way that is both artistic and effective. Whether for professional portfolios, branding, or personal expression, I provide a relaxed yet professional experience that delivers exceptional results. Ready to create your own stunning fashion images? Visit my website to learn more about my services and book your session today. Let’s make some photographic magic happen: https://garywallage.uk.